DealerSocket CRM has been retooled to give dealer groups the option to have an enterprise view of their customers. The solution’s new innovative and proprietary matching algorithm is one example of the changed approach. It is designed to address a major consumer pain point by allowing dealership groups to pull up all customer communications records, including trade information, credit applications, group loyalty, open sales opportunities, and link accounts across multiple rooftops.
An Overview of the CRM Portal
The CRM also gets a major workflow improvement with the addition of a new credit compliance portal, which offers dealers the ability to prequalify customers via a soft or hard credit pull, perform the required compliance checks, and tie up more profitable F&I “turns.”
In addition, DealerSocket is announcing major upgrades to its CRM’s add-on tools, including SocketTalk and Revenue Radar. SocketTalk, which is a text communication tool fully integrated with its CRM, now offers the ability for dealers to send their customers photos and video text messages that will be seamlessly integrated into the company’s CRM.
DealerSocket’s equity mining tool, called Revenue Radar, is launching integrated marketing services, including professional print services for direct mail campaigns, supplemental email communications, landing page development, and appointment-booking services. Revenue Radar customers will also be assigned a strategic performance manager for process development, training, and ensuring users are getting the most out of the technology tool.
Under the company’s enterprise management approach is bulk pricing, a new feature designed to allow dealers and dealer group customers to identify new and used vehicles across their operations by age, trim, make and other attributes and then adjust pricing by dollar amount or percentage. This enhancement is especially useful for dealers hoping for one last shot at retailing aging inventory before sending them to auction. DealerSocket is also making it easier for dealers to appraise vehicles, allowing them to perform a value analysis and get purchase recommendations based on the retail market and historical dealership data from a single, configurable screen.
The company’s enterprise management approach includes bulk pricing, a new tool that enables dealers and dealer groups to identify new and used vehicles across their operations by age, trim, make, and other attributes, and then adjust price by dollar amount or percentage. For dealers who still wish to sell aging inventory before sending them to auction, this improvement is particularly useful. Additionally, DealerSocket makes it easier for dealers to appraise vehicles, letting them perform a value analysis and get purchase recommendations based on the retail market and historical dealer data from a single, configurable screen.